Ikealand dreams
I'm sure everyone has already read about the opening of the first Ikea prefab development in the UK - cheap "houses for the many", in the words of Ikea UK's chief exec, echoing the utopian rhetoric of a previous generation of prefab developers in the 1950s.
All the technical stuff is interesting, all the ownership arrangement stuff is also interesting (how to stop these houses ever falling into the hands of the vaguely well-off) but for me the thing that made me love these ugly little boxes was to discover that every house comes with an apple tree in the garden.
Ikea creates a renaissance in orchards. We talk about healthy eating, design for healthy living; and isn't this one of the simplest and most human ways of actually achieving this?
All the technical stuff is interesting, all the ownership arrangement stuff is also interesting (how to stop these houses ever falling into the hands of the vaguely well-off) but for me the thing that made me love these ugly little boxes was to discover that every house comes with an apple tree in the garden.
Ikea creates a renaissance in orchards. We talk about healthy eating, design for healthy living; and isn't this one of the simplest and most human ways of actually achieving this?
posted by Hana Loftus at
11:33 AM
1 Comments:
George Cadbury got there first! All the houses in Bournville came with 6 fruit trees... Although the slightly sinister side of the story is that he wanted the burden of garden maintenance to reduce the amount of time his employee's spent drinking and having sex.
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